Heineken: 140th Anniversary Interactive Bottle Wall

A massive, interactive digital installation celebrating 140 years of Heineken.

To mark their 140th anniversary, Heineken created a monumental LED wall layered behind hundreds of physical beer bottles, transforming the display into a giant, high-resolution "bottle screen."

I was commissioned to develop the custom software powering the screen's content, alongside a public-facing web platform that brought the installation to life.

The Challenge

Heineken wanted to bridge the gap between their global audience and the physical installation in Amsterdam, allowing users to interact with the monumental screen in real time with zero friction.

The Solution

• Custom Display Software: Built the core application to manage and render dynamic, high-fidelity content seamlessly across the unique LED bottle-grid.
• Interactive Web Platform: Developed a companion website allowing users worldwide to submit messages and photos directly to the wall.
• Real-Time Integration: Designed an automated pipeline that instantly processed user submissions, seamlessly mapping their photos into an active, on-screen dance routine before displaying their personalized messages.

The interactive installation ran live for a full month at the iconic Heineken Experience in Amsterdam, engaging thousands of visitors daily.