Bacardi

Bacardi: Interactive Touring Bar

A touch-sensitive, object-reactive digital bar experience touring across Europe.

As a key highlight of the traveling brand activation The Bacardi Experience, Bacardi commissioned a cutting-edge interactive bar designed to engage guests as they ordered and enjoyed their drinks.

The Challenge

I collaborated closely with a creative team to translate their static brand assets and visual designs into a highly responsive, real-time application. The system needed to reliably detect physical objects (like glasses and bottles) and user touch inputs on the bar surface, delivering seamless visual feedback in a fast-paced hospitality environment.

The Solution

• Object & Touch Detection: Developed the software layer responsible for sensing and tracking physical drinks and tactile touch points across the bar surface in real time.
• Interactive Motion Graphics: Built a dynamic graphics engine that brought the brand’s assets to life, generating fluid, real-time visual effects that swirled, pulsed, and reacted directly to where guests placed their glasses.
• Tour-Ready Reliability: Engineered the software to be robust, self-calibrating, and easy to deploy, ensuring it performed flawlessly at every stop of the multi-city European tour.

The interactive bar successfully bridged the gap between physical mixology and digital play, creating a memorable, shareable centerpiece for Bacardi's European campaign.